The Long Tail from SmarterComics Graphic novel adaptation of Chris Anderson s The Long Tail Why the Future of Business is Selling Less of More Shows how the future of commerce and culture isn t in the high volume head of a traditiona

  • Title: The Long Tail from SmarterComics
  • Author: Chris Anderson Shane Clester
  • ISBN: 9781610660068
  • Page: 266
  • Format: Paperback
  • Graphic novel adaptation of Chris Anderson s The Long Tail Why the Future of Business is Selling Less of More Shows how the future of commerce and culture isn t in the high volume head of a traditional demand curve, but in what used to be regarded as misses the endlessly long tail of that same curve Publisher.

    The Long Tail Why the Future of Business is Selling Less In some ways The Long Tail has become a meme for the cultural theory of everything human While the book is brilliant on many levels, some themes are repeated beyond their capacity to provide new enlightenment or insight. Long Tail Definition Aug , The long tail is a business strategy that allows companies to realize significant profits by selling low volumes of hard to find items to many customers, instead of only selling large volumes of a Long tail The Long Tail book The Long Tail Why the Future of Business is Selling Less The New York Times bestseller that introduced the business world to a future that s already here now in paperback with a new chapter about Long Tail Marketing and a new epilogue Winner of the Gerald Loeb Award for Best Business Book of the Year. The Long Trail Green Mountain Club Sep , The Long Trail follows the main ridge of the Green Mountains from the Massachusetts Vermont state line to the Canadian border, crossing Vermont s highest peaks Although the Long Trail is known as Vermont s footpath in the wilderness, its character may accurately be described as backcountry.

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      266 Chris Anderson Shane Clester
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      Posted by:Chris Anderson Shane Clester
      Published :2020-06-23T18:25:26+00:00

    About "Chris Anderson Shane Clester"

    1. Chris Anderson Shane Clester

      Chris Anderson was named in April 2007 to the Time 100, the newsmagazine s list of the 100 men and women whose power, talent or moral example is transforming the world He is Editor in Chief of Wired magazine, a position he took in 2001, and he has led the magazine to six National Magazine Award nominations, winning the prestigious top prize for General Excellence in 2005 and 2007 He is the author of the New York Times best seller The Long Tail, which is based on an influential 2004 article published in Wired, and runs a blog on the subject at thelongtail Previously, he was at The Economist, where he served as US Business Editor, Asia Business Editor and Technology Editor He started The Economist s Internet coverage in 1994 and directed its initial web strategy Anderson s media career began at the two premier science journals, Nature and Science, where he served in several editorial capacities Prior to that he was a physics researcher at the Los Alamos National Lab.

    704 thoughts on “The Long Tail from SmarterComics”

    1. OK, this book gets down graded because it is an excellent example of snake oil Kool Aid Let me explain I m sure that some people love this book However, Chris Anderson takes an excellent insight, then extends and extrapolates this insight all out of shape, drawing general conclusions about the whole economy that make absolutely no sense.First, consider the source Chris Anderson is the editor in chief of Wired magazine If you ve never read Wired, it is a huge media cheerleader for the high techno [...]


    2. Interesting Tidbits Three forces need to create the long tail 1 democratize production give average people the ability to create quality content movies, music, blogs 2 democratize distribution technology to aggregate all the content in a genre , Netflix, iTunes 3 Connect Supply and Demand filters to help people find the niche s they are interested in Google, recommendations, best seller lists One quarter of s sales come from books outside its top 100,000 titles Thus having a long tail adds 33% t [...]


    3. I disliked this book for two reasons I do not believe it represents any original ideas and it is, like most business books, horribly verbose Yawn zilla Yawn a saurus rex Avoid.I take issue with the idea that this book even represents a body of original ideas The long tail concept is very cute, but after reading it, I can t stop thinking about the story of Sears Roebuck which Anderson writes about The notion of giving people access to a plethora of products that were heretofore unobtainable has b [...]


    4. Coada lung ofer o perspectiv interesant asupra provoc rilor pe care le ridic digitalizarea, av ntul de neoprit al tehnologiei i dezvoltarea pie elor virtuale n contextul economiei globale Pornind de la principiile clasice ale interac iunii dintre cerere i ofert , Chris Anderson analizeaz cu luciditate modificarea legilor economice i orientarea din ce n ce mai accentuat a consumatorilor i produc torilor spre economiile de ni , folosindu se de exemplul unor proiecte de success Alibaba Netflix, iTu [...]


    5. This book is an exploration of how niche markets are on the rise courtesy of better distribution And that s a gross summary Much discussion is given to the rise of the digital world and how it s expanded the marketplace so that there can be a Long Tail Distribution for you statistics nerds out there beyond the major hits, you can continue to sell for example less popular items, and lots of them There are markets within markets.A very conversationally written book, by the editor of Wired, it taug [...]


    6. I give upI can t take any of this horribly boring book My economics textbook keeps my interest better than this, which is extremely sad I m giving it two stars instead of one only because it had a few good tidbits of information regarding the evolution of the music and publishing industries there was some interesting stuff about things such as Myspace and Lulu that I hadn t heard before None the less, this is another book about an idea that probably made a fascinating article in a magazine or a [...]


    7. I heard a clip on this book on NPR back in August and have had wanted to read this book for sometime When I first heard about this book, we were having a conflict with one of our e commerce customers There SKU base kept growing and my boss kept saying they did not control their inventory Well, here is proof positive that they did know what they were doing The book is written by an editor of Wired magazine The basic premise is that with infinite variety and reduced and in many cases zero distribu [...]


    8. I ve read this book many years ago and revisited it now in 2018 as a way to see how many or little things have changed This is a book written when quote YouTube was a 6 months old website , and Netflix will some day go into streaming rather than sending movies on DVDs Definitely worth reading on the long tail theory which absolutely applies to today s market and products Heck we even see a long tail of products now apps


    9. A je kniha hodn star a vych z z l nku, kter byl naps n v roce 2004, tak p eci jen byla pro m v ce zaj mav j ne kniha Herd, kterou jsem ned vno etl Velmi tiv kniha se spoustou insight , jen m ete v jist ch podob ch uplatnit i dnes.


    10. Such biz books, where the author is laying out a pattern, idea or a concept, are interesting when those ideas are exemplified i.e the cases with which the author s trying to prove their point Those are the most interesting patches for me, though at times things just feel repetitive.


    11. I ve been reading what I like to think of as some business lite books for school, pulling me kicking screaming away from my beloved novels, fictional worlds, and imaginary characters Apparently there is little or no place for novels in business The good news is that these business lite books are, by their very nature, super readable and somewhat interesting They are also again, I guess by their very nature the most repetitive books imaginable While I like novels, and have even read some relative [...]


    12. Recommended by John Sutherland in _How Literature Works_ as providing a solution for dealing with information overload I was a little surprised to find myself reading a book about marketing but the combination of an interesting concept and light tone plus many many hours of subway riding kept me reading through to the last page Said interesting concept got much less interesting as the book wore on and I found myself reading to see where Anderson would finally slip up and say, Okay, I admit that [...]


    13. one of the most important guides to the dotcom econ although after a while you might get tired of being told of the same thing over and over again esp Wired readers might find it annoying of being told what they ve discovered a long time ago each of the stories page after page are another nail on the coffin and most of us down here in ANALOG INDONESIA with rolling blackouts wiping out your lifetime of data in seconds can just dream away a must read for non practitioners, and a good confirmation [...]


    14. In The Long Tail, Chris Anderson offers a visionary look at the future of business and common culture The long tail phenomenon, he argues, will re shape our understanding of what people actually want to watch or read, etc While Anderson presents a fascinating idea backed by thoughtful if repetitive analysis, many critics questioned just how greatly the niche market will rework our common popular culture Anderson convinced most reviewers in his discussion of Internet media sales, but his KitchenA [...]


    15. Chris Anderson s book can be summarized by saying that the consumer retail market these days is driven by a bottom up movement what he calls post filters than by top down factors pre filters The idea can also be synthesized by saying that hits are no longer as big as they once were because they now compete with individuals with louder voices.For example, during its most popular seasons, I Love Lucy was watched by 70 percent of households with televisions That kind of homogenized market in TV vi [...]


    16. One of the most interesting non fiction books I ve ever read Sort of a combination of economics, technology, and culture Anderson presents compelling arguments and data to identify, examine and extrapolate on a clear inflection point in the macro environment today Tools of production are readily available think desktop publishing, blogging, and digital video , distribution is cheaper and widely available think Netflix, iTunes or v bricks n mortar , and a wide range of recommendations reviews p [...]


    17. Chris Anderson escribi en 2004 un fant stico art culo en Wired titulado The long tail Sobre ese art culo construy un blog, thelongtail, que luego convirti en libro Las premisas del autor son tres 1 Con inventarios digitales podemos alcanzar una oferta casi infinita 2 Cuando a los compradores se les da oferta infinita, su demanda se prolonga mucho m s all de los xitos o bestsellers.3 La suma de todas las ventas de los productos menos demandados es un porcentaje muy importante de las ventas totale [...]


    18. The book, and its main idea of the Long Tail, has seriously affected the way I see many industries When the digital book world started really taking off, after jumped in, I found myself referring to it in discussions of the future of the publishing industry The internet has allowed businesses to reach consumers and for consumers to reach businesses who fall out of the majority who live in the long tail An important book in helping understand the effect the internet has had on retail particularly [...]



    19. This book explains how to take advantage of the Internet by offering a long tail i.e a great variety of products This is essentially why platforms like are so profitable karlbooklover the long ta



    20. Superb Incredibly well written and researched Anderson is one of my favorite authors This is one of the most important business books written in years Read iten read it again.


    21. Terrific explanation of the long tail in marketing Explained why there will always be room for good self published authors.


    22. Should have read it a long time ago Does a good job popularizing concepts later also discussed by Benkler, Weinberger, Kelly, and Shirky.


    23. If there is no internet then there is no Long Tail That could have summed up the book The book contains various examples all too well versed across the Internet eco system The Itunes The Ebay The The Google for Ads The Netflix and yada yada yada.This might be coming out only because I have seen the same examples referred to over and over again in a book that I have recently consumed Free The radical price of everything where he uses the same examples One striking example is the use of abundance [...]


    24. This book gives you a new way to think about the way we create products Consumers want hyper specific content Being a generalist is not a good idea when creating products Selling your product to everyone is not the goal Everyone is not your market You need an ideal customer in mind Bottlenecks like the cost to get into a business are going away For example anyone can not sell t shirts on with no overhead In the past I would have had to get a way to print the shirts, acquire the shirts, build a w [...]


    25. TL DR Meh Read the review instead of the book Another one of those superficial magazine articles forced into books 2.5 5 rounded down to 2 instead of rounding up because it fails in its grandiose claims though this would typically be a solid 3 No it doesn t articulate anything not understood within the framework of conventional economics It s techno optimistic in that uniquely Valley way the author notably dismisses the concept of news bubbles in a sentence Retrospectively, not one of his finer [...]


    26. I found this book almost unbearably dull and struggled to get through it The central concept is interesting enough, but the book runs over the same idea from what feels like a million different angles, exploring the minutiae of each in agonizing detail.The original article was probably worth a read, but stretching it into a whole book Nah No thanks If you work in the world of online retail or business, perhaps you ll get out of this book than I did I m probably in the wrong niche How ironic.


    27. Buku ini bercerita tentang masa depan berdasarkan pengalaman masa lalu Saya perlu membaca berulang ulang buku ini untuk mengerti maksudnya.Pada awalnya, produk produk yang beredar di pasaran hanyalah ada sedikit pilihan Namun berkat teknologi internet, dunia menjadi semakin sempit terhubung Hal ini membuat munculnya pilihan pilihan produk yang tak terbatas dengan permintaan yang tak terbatas juga Hal ini membawa peluang bisnis yang besar karena banyaknya pilihan tadi.Buku yang cukup sulit dipaha [...]


    28. The book revolves around the now well known fact that online retail provides opportunities for lower demand products long tail , not possible in brick and mortar stores This gives that actionable advice that you should make your products available online and consider diversifying your product range to supply the many demands in the long tail However, his data support is rather limited He claims to have hundreds of examples but only mention the giants , eBay, Google etc Hence making bold statemen [...]


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